Sales and Operations Planning: The Good, the Bad and the Ugly

Written by Inigo Bridle
Chief Operations Officer at I-Plan. With nearly 30 years in manufacturing, Inigo specialises in supply chain optimisation, demand planning, and business transformation. He helps process manufacturers integrate smarter forecasting and planning solutions, driving efficiency and collaboration across global operations. Passionate about change management and continuous improvement, he works closely with stakeholders to modernise planning processes. Outside of work, he volunteers as the chair of a local sports club. As an enthusiastic advocate for both Rugby Union and Cricket, his years as a coach have inspired his love of teamwork. He also enjoys exploring the outdoors around the British Isles.
3rd October 2019

While Sales and Operations Planning (S&OP) is an essential process for any organisation that depends on de-risking complex, global supply chains – it goes wrong all too often. These failures are often cited, with supply chain experts decrying poor leadership, clarity of strategy and failure to align S&OP with real world scenarios. That’s even before we get to the tech. But what experts don’t talk so much about is the psychology behind this failure. 

This whitepaper explores the biases behind poor decision-making and how an agile approach – implemented well – can restore S&OP to where it belongs: at the centre of any global manufacturing business.


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